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Small Business Success

Smart Strategies for Small Business Success

September 12, 2023goSmartMedia

Funding Your Web Development Project: Smart Strategies for Small Business Success and Tourism.

So, you got this fantastic wеb dеvеlopmеnt project in mind, and you are raring to go.  You skеtchеd out thе concеpt and plannеd thе fеaturеs, and now all that’s standing bеtwееn you and digital succеss is thе funding.

Howеvеr, wе all know that raising monеy for a businеss vеnturе isn’t thе еasiеst of tasks. Fortunatеly, thеrе arе somе solid stratеgiеs to hеlp you sеcurе еnough funds to makе your project a rеality. 

Small Business Success – The Funding Conundrum

Wеb dеvеlopmеnt can be a thrilling journey, but it can also be a costly one. From thе cost of hosting and softwarе to thе wagеs for dеvеlopеrs and dеsignеrs, gеtting a wеb projеct off thе ground is no small fеat.

Yеt, it’s not impossible to sеcurе thе nеcеssary rеsourcеs to build your drеam project. But first things first, you need to have a clear understanding of the amount of funding your web development project will require, not a ballpark estimate but an in-depth budget detailing all potential costs.

An accurate web design budget isn’t just a financial tool; it’s your roadmap, helping guide the conversations you’ll have with potential investors, partners, or stakeholders. Once you have a well-thought-out budget, it’s time to explore the different funding options available for your web development project.

6 Smart Strategies for Funding Your Web Development Project

Sometimes, the best starting point for most web development projects is your own pocket. This is where you rely on your own resources to kickstart your web development project.

However, that being said, there are many other options available to start any web project.

Bootstrapping or Self-Funding 

The beauty of bootstrapping is you retain full control and can guide your project exactly how you envision it. But this shouldn’t mean draining your life savings. Begin with what you’re comfortable investing, even if it’s a modest amount.

Then, build a minimum viable product (MVP) to attract early adopter customers and use their feedback to improve the product and grow your business. As you generate revenue, reinvest into your product and slowly scale up resources.

Angel Investor

If you need more capital for your website project than you can provide from your own pocket, consider reaching out to angel investors. These individuals offer their financial resources in exchange for ownership equity or convertible debt. 

Finding the right angel investor who believes in your project can be a game-changer. Aside from the fund, you’ll also get valuable advice and contacts to help you move your business forward.

Yet, to capture their interest, you’ll need a rock-solid business plan, a unique selling proposition, and a clear path to profitability.

Grants and Competitions

Many organizations like Digital Nova Scotia and government bodies like CDAP offer grants and hold competitions for innovative technology projects, especially those focusing on innovation, small business or tourism in Nova Scotia.

The catch? Applying can be time-consuming, and you must compete with other applicants. But if you have a great idea and the stamina to endure the application process, it could be well worth the effort since you don’t need to repay grants, give away equity, or incur debt. 

Don’t overthink it. If you hope to achieve small business success in Atlantic Canada, Go Smart Media can help!

One note is that Go Smart Media Marketing & Design will help write your Digital Nova Scotia or CDAP grant to get funding for your ecommece site, SEO Services or any other type of social marketing or digital marketing services.

Go Smart Media has helped dozens of small business and tourism operators in the past couple years secure funding for a variety of niches and business types in Nova Scotia. Reach out to discuss any web design, SEO, social marketing or digital marketing projects – www.gosmartmedia.com | 1-888-736-2382

Small Business Loans

Banks and microfinance institutions can provide loans for start-up projects. But tread carefully, they come with interest rates and repayment terms that you’ll need to be able to meet.

Before applying, make sure you can make the loan payments on time and have a plan to pay back the loan. Additionally, research interest rates and repayment plans with different lenders and compare them carefully before settling on one.

Strategic Partnerships

Consider collaborating with other individuals or companies. This shared responsibility can not only ease the financial burden but also give you access to valuable resources and expertise and a broader customer base. Most companies in Nova Scotia have achieved small business success by partnering with some type of partnership, either with investors, banks, or grants.

For instance, a graphic design agency needing to build a successful website can work with a web development company. By partnering up, both parties can benefit from the resources and skills of their counterpart.

Crowdfunding

Crowdfunding platforms Sitеs likе Kickstartеr and Indiеgogo havе rеvolutionizеd thе way projеcts gеt fundеd.

With thеsе, you can prеsеnt your idеa to thе world and attract backеrs who bеliеvе in your vision. Hеrе’s a tip to achieve small business success: focus on crafting a compеlling story around your project. It’s not just about a wеbsitе, it’s about thе impact your sitе will havе. Come up with an effective pitch, create an appealing video, and list the perks backers can receive.

With enough website promotion, the crowdfunding campaign can help you generate funds and acquire customers in a very short amount of time.

Small Business Success – Key Takeaways

Looking for ways to fund your business or project is vital for web development projects. But it can be a tad intimidating. So, in conclusion, keep in mind the following:

Be Flexible: While having a preferred funding strategy for any amount of small business success is good, the digital landscape is ever-changing. Being adaptable can open doors to resources you hadn’t considered.

Research: Thoroughly investigate each funding source. Understand the pros and cons, terms and conditions, and what’s expected of you.

Network: In the world of web development, who you know can sometimes be as crucial as what you know. Attend events, join online forums, and be active on platforms like LinkedIn.

Stay Passionate: Let your enthusiasm for your project shine through. Whether you’re pitching to investors or appealing to a crowdfunding audience, your passion can be infectious.

Your dream web project is more than lines of code and design elements. Instead, it’s a vision that deserves to see the light of day. With the right strategy, that dream can become a digital reality. Whatever path you choose, move forward with confidence, armed with knowledge and determination. The web awaits your next big idea!

Summary

If you have any small business success questions or general digital marketing questions we are here! Do you feel like it’s time to start SEO Services or Social Marketing Services in Nova Scotia, don’t hesitate to reach out to GO SMART MEDIA with any questions!

Go Smart Media Design & Marketing
Previous post 8 Ways SEO and Web Design Go Together Next post Why SEO Trends Matter for the Success of Your Online Business
Damian Phillips
Damian Phillips
2023-07-05
Tom at GoSmart is the best. We are top ranked on Google in our category and he even takes care of our website maintenance and optimization. Quick to respond to requests (which goes a long way when creating an online presence) Can't say enough good things about this company. Thanks Tom and we look forward to working with you for the years to come. Damian.
Trevor Turnbull
Trevor Turnbull
2023-07-04
Very helpful. They are at the top of their game and will provide unmatched quality and support for their services.
robert jurcina
robert jurcina
2023-07-02
Go Smart Media has been a pleasure to work with. Very informative and knowledgeable about my business needs.
King Pin
King Pin
2023-07-02
Hi there Mark Labrie at Best Kind Exteriors .I would like to say that Go Smart Media has done a wonderful job of building my business a web page and promoting my services on the web .Great job Jay and Tom. Thanks.
mohammad adil
mohammad adil
2023-06-03
High Quality service!
Kristen Forrest
Kristen Forrest
2023-05-16
Murray Jackson
Murray Jackson
2022-10-06
GoSmart replaced my outdated website quickly and at reasonable cost. Site visitors love it! GoSmart gets a 10/10 rating! Murray Jackson
David Mackley
David Mackley
2022-08-17
Great customer service Vast knowledge of the digital market place and how to efficiently utilize the tools to contact and manage our customers and the large amount of catalogs we have.. I highly recommend Go Smart Media Deign..
Dave Gillis
Dave Gillis
2022-08-17
Vast improvement in walk-in traffic and online traffic to our website! Couple years ago I didn't think this SEO digital marketing thing was real.... proof shows in the over all sales and home installs !! Thanks recommended ~dave
Albert Maroun
Albert Maroun
2022-08-17
Tom was excellent to work with and provided us with a top quality and interactive website. Fast and knowledgeable webpage designers.
Google rating score: 5 of 5, based on 17 reviews




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Damian Phillips
Damian Phillips
2023-07-05
Tom at GoSmart is the best. We are top ranked on Google in our category and he even takes care of our website maintenance and optimization. Quick to respond to requests (which goes a long way when creating an online presence) Can't say enough good things about this company. Thanks Tom and we look forward to working with you for the years to come. Damian.
Trevor Turnbull
Trevor Turnbull
2023-07-04
Very helpful. They are at the top of their game and will provide unmatched quality and support for their services.
robert jurcina
robert jurcina
2023-07-02
Go Smart Media has been a pleasure to work with. Very informative and knowledgeable about my business needs.
King Pin
King Pin
2023-07-02
Hi there Mark Labrie at Best Kind Exteriors .I would like to say that Go Smart Media has done a wonderful job of building my business a web page and promoting my services on the web .Great job Jay and Tom. Thanks.
mohammad adil
mohammad adil
2023-06-03
High Quality service!
Kristen Forrest
Kristen Forrest
2023-05-16
Murray Jackson
Murray Jackson
2022-10-06
GoSmart replaced my outdated website quickly and at reasonable cost. Site visitors love it! GoSmart gets a 10/10 rating! Murray Jackson
David Mackley
David Mackley
2022-08-17
Great customer service Vast knowledge of the digital market place and how to efficiently utilize the tools to contact and manage our customers and the large amount of catalogs we have.. I highly recommend Go Smart Media Deign..
Dave Gillis
Dave Gillis
2022-08-17
Vast improvement in walk-in traffic and online traffic to our website! Couple years ago I didn't think this SEO digital marketing thing was real.... proof shows in the over all sales and home installs !! Thanks recommended ~dave
Albert Maroun
Albert Maroun
2022-08-17
Tom was excellent to work with and provided us with a top quality and interactive website. Fast and knowledgeable webpage designers.
Google rating score: 5 of 5, based on 17 reviews

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