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SEO Trends That Will Be More Relevant in 2018
Rich snippets, officially named structured data by Google, will become a relevant SEO trend in 2018 as far as SERP (search engine results pages) are concerned.
All search pages will be displayed along with this structured meta data so increase the user experience by giving them more relevant information with each search. Rich snippets may be a game changer for SEO companies in Canada, ones who are looking to drive traffic to their customers websites and help them succeed online.
Structured data is really just a way of formatting HTML on websites that basically tells search engines like Google how to interpret and display content.
This recent SEO trend will continue to enhance the UX (user experience) as search engines results display more relevant information and as far as SEO companies are concerned, will result in more click throughs and possibly even higher rankings for their clients.
For example: On a photography page after rich snippets have been coded into the page/post regarding how to take great wedding photos, you will now find camera types, lenses, outdoor/indoor photos, settings, and types of film vs digital, and so on right on the search results page.
Those that do not get on board with this trend of using structured data may even lose lose a few spots on Page #1 of Google to competitors websites that are using structured data (rich snippets). It’s not as ominous as it seems for Web Optimization Agencies mostly because companies like Yoast have developed Rich Snippet Plugins to make the transition easier.
Schema.org is also a good place to start to seem what the buzz is all about regarding structured data and SEO trends.
SEO Trends That Will Be Less Relevant in 2018
SEO trends are moving in the direction of quality searches and geared towards relevant and quality content for the searcher.
Low level link directories and article directories will continue to become even less important as Google drives the user experience (UX) towards natural, organic, and the best possible results for each individual search on the web.
Link farming used to be the old school way of increasing the page rank for any given company on the internet simply by producing mass backlinks that pointed back to a company’s website. This SEO trend has been stopped by Google four or five years ago and now only gives valuable algorithm points to higher ranking authority websites that produce only meaningful content in any given niche.
Marketers and SEOs now have to work harder to create content and build authority backlinks, that demonstrate expertise in any given market.
The goal is to steadily improve your page rank, build authority and trust on the web. This is not done by creating mass backlinks, which may even lead to negative points and a drop in page rank.
The best solution for great SEO Practices and to get found in top search engines like Google would be to not take a chance and stay away from article or link directories all together and work towards developing backlinks on high ranking sites within your niche/market.
Other factors that may become less important for SEO trends in the near future are things like keywords titles and creating BIG content on a blog for no reason. Remember it’s not about quantity, but quality.
Businesses should focus on “white-hat” SEO, quality article writing, authority backlinks, and building trust in your niche. This is the true way to increased traffic and brand awareness online.
Voice Search
Most people are still not up on voice search. There are more young people and those with mobile phones that actually use voice search than regular computer users.
Voice search is growing each year in all markets and it being utilize for everything from “best restaurants” to “cheap iPhones”. You will see this become the norm year after year as user adopt easier and more practical ways of searching online for just about anything in their everyday lives. SEO trends continue to improve towards honest and hard working SEO companies that want to organically drive search results for their clients’ websites.
Mobile Search
In the past year all searches online are over 50% on mobile devices and browsers, especially on Google. Mobile readiness is now a factor that all SEO companies can no longer ignore.
Google in particular give ranking points for mobile friendly websites. This again is about user experience. We are all living in a fast paced world these days. What is faster than searching online on your mobile phone when you are traveling, vacationing, or hosting a dinner party and are looking for a caterer.
Basically whatever you need these days can be searched and found online, most of it locally right in your town or city. Local SEO and Google My Business are now a big part of the Google algorithm.
Mobile-friendliness is one of the most important factors now to be concerned with as we look to SEO trends in the near future.
So to sum up mobile search, it doesn’t matter if you have on-page SEO formatted for desktop or mobile devices, Google spiders and bot will still look for important factors in ranking each website page and post.
Content is and will always be important! So in looking at website content, whether on mobile or desktop computer, all article and page content must be scrutinized and most focus on the following items:
- URL (no dashes or hyphens are important)
- Image ALT text (alt tags tell Google what the image is about)
- Description tag (describes the image or article to the user)
- H1 tag (gives importance to a specific piece of content)
- H2, H3, H4 tags (also give credence and weight to specific items in an article)
- Keywords (LSI is important but do not over optimized you you will get penalized by search engines)
Brand Awareness
One of the continuing trends in marketing is brand awareness and building a solid profile for your company online.
Strengthening your Google footprint is something every good SEO company should be aware of.
Brand awareness is an important thing that all professional digital marketers in Canada should include in their marketing strategies.
Brand building is now an important part of any marketing plan in building a search engine footprint online as well as a social presence on the web.
If SEO and marketing are done correctly, then the marketing report should should a steady rise in Google page-rank, number of quality backlinks to a company’s website.
is done right, then you will reap the rewards but getting a top Google SERP placement resulting in more website traffic, leads and revenue.
After all, purchasing products or services is the main goal for any brand or business online. Whether you hire a local seo company or digital marketing company, the focus should be on quality content, quality backlinks, and partnering with marketing companies and search engines like Google.
Articles, blog posts, videos, pictures, testimonials and social media channels are all part of building brand awareness for your company. Time to rise above the competition in your market and be number one on the web for your products or services.
Pay attention to what your marketing manager or SEO consultant has to say about Google trends in 2018 and you can’t go wrong. These professional SEOs have experience and are there for a reason.
