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To follow the best SEO practices and Google Trends, most professional SEO consultants now know that the time has come to stop matching keyword phrases and create content that basically answers questions that the audience is seeking. This cannot be stressed enough. Content Marketing is all about writing writing articles for the visitors to your website and not for Google. This provides a better user experience (UX) and allows your business to become an authority in it’s niche / market.
Answer Questions The Audience is Seeking
Expect the Google Trend to reward sites for exceptional content that is geared towards the user experience to continue in 2019 on into 2020! To reiterate, this means if you are just creating content to keep your blog going, this will not be enough to achieve the desired results.
What you will need to do is focus on creating content that solves a problem for the searcher, simple! Quality content should answer, motivate and connect with people first and foremost.
So when creating content, Go Smart Media SEO and Marketing creates content for their clients that gives the customers what they are looking for, that drives traffic to a website and keeps them on the site. Often the visitors will share content on their social media channels, which in effect builds brand awareness. It’s a win / win!
Structured Data
Structured data, like rich snippets, will still be one of the best SEO practices you should undertake as a professional SEO Company.
So if you are an SEO consultant working in Nova Scotia, Ontario or Alberta, it is important to use and install a structured data plugin on all websites moving forward. This way, Google will get more information from the structure of the data on a page or post and use it to show to searchers on Google looking for your content.
We need to remember that when someone is expecting to find content that they are searching for by inputting a query (a word or phrase) into a search engine like Google, we need to give them the best simplest answer in the quickest way possible!
What is Structured Data?
Structured data is simply a way of formatting HTML on any website that basically tells Google how to interpret and display content to users searching for content.
The trend to use structured data plugins on website will certainly enhance the UX (user experience). Google will display more relevant information and as a result you may see an increase in your page rank as more searchers will find your website and not that of your competitors. This is great for business in Canada as clients will be looking for more traffic, leads and sales.
Is Structured Data Important?
Structured data is important for SEO! Enhanced search results will give searchers for website content an easier way to pick a result from a shown list of links.
If you will be using a structured data plugin, and if you have it set up properly, your page does what it promises. Google will show your site as a valid search result to the searcher.
This will lead to more searchers on your website and a better user experience and most likely a lower bounce rate. A lower bounce gives Google an indication that your site has more quality content and structured in a way that promises and delivers.
How Can I Use Structured Data on My Website?
You can use structured data on your website by following these steps:
- Go to Google’s Structured Data Markup Helper.
- Select the type of data that you plan to markup. …
- Paste in the URL of the page or article that you want to markup. …
- Highlight and select the type of elements to be marked up. …
- Continue adding markup items. …
- Create the HTML.
Those that do not get on board with this structured data trend in 2019 may finding their page rank slipping a few spots on Google.
Schema.org would be a good place to start if you are looking for more information on setting up structured data or structured data plugins.
Voice Search
Website owners are now getting into providing data for voice search. Anyone with mobile phones, SIRI, Alexa, and other voice command search platforms, will find that future voice search will be a significant part of SEO.
The number of people using voice assistants is shown to have grown more quickly this year than any other year since it’s inception.
Over 50 million North Americans now possess a voice activated device like Google Home Mini, Apple Siri or Amazon Echo. So that being said, the increase in voice search usage is now one of the biggest changes to SEO and SEO companies will have to include voice search in their optimization strategies for their clients.
“Voice only search” allows users to browse the internet without having to scroll through websites on desktop computers or mobile phones. Anyone adopting voice search early on, will find that their websites will get bumped up more quickly in search results on Google and other major search engines.
Voice search allows users to speak into a device like Alexa, SIRI, or Google Home Mini, as opposed to just typing keywords into a computer or mobile phone to find what they are looking for.
Audio technology now uses speech recognition in order to understand what a user is saying. It is very precise and as a result delivers exact results vocally back to the user.
Voice Search Assistants
Amazon Voice Search Assistant “Alexa” seems to be catching up with Google search assistant “Home” in 2019. Many SEO experts in Canada are now seeing a huge growth in that amount of people buying and using Amazon Search devices like Alexa Echo, more than Google Home or Apples’s Siri search assistant.
What is the first place you go to online now when searching for camping supplies, tools, or something for the home? You go to Amazon, not Google. Way more people now use Amazon’s Alexa voice search assistant from the comfort of their homes to order products on a daily basis.
People still search Google for products, reviews, and to shop online as well. The point is that more and more Canadians and Americans are now using voice search as a way to shop, watch movies, and search for products on the web.
While both devices support Spotify, iHeartRadio, and TuneIn, the Amazon Echo (Alexa) just supports Amazon Music, while the Google Home search device just supports Google Play Music.
Mobile Friendly Websites
Google will continue to give top marks to anyone designing mobile friendly websites that give importance to responsiveness to many platforms such as smartphone and ipads.
Again it is all about the UX (user experience) when designing websites. We need to keep in mind that people are looking for answers more quickly as time goes on. So whatever device you are searching the web on, you should find the answers for whether you are shopping or traveling.
Two of the most important elements to include when designing a website are to make it mobile friendly and SEO friendly.
Is Content Still Important?
Yes, content is still important in 2019! Article writing and creating quality content on a regular basis will help keep your website on top of the search results. Creating quality content that people are actually searching for, will allow Google to give better results to searchers.
The focus for creating new content will be given to the following items:
- URL (no dashes or hyphens are important)
- Image ALT text (alt tags tell Google what the image is about)
- Description tag (describes the image or article to the user)
- H1 tag (gives importance to a specific piece of content)
- H2, H3, H4 tags (also give credence and weight to specific items in an article)
- Keywords (LSI is important but do not over optimized you you will get penalized by search engines)
Quick Loading Websites
Google views slow-loading websites as a huge problem in 2019. If you want to give your visitors a great user experience, make sure your website loads quickly.
Our team at Go Smart Media SEO Services views mobile friendly and quick loading sites as one of the most important elements in building a modern website for our customers. Website speed has certainly become a key component in improving the UX for websites visitors.
Increasing a website’s page rank is now all about offering the audience a website that is easy to use, loads quickly, and provides relevant content to what they are searching for!
For more information regarding SEO and how to build a mobile friendly website that loads quickly contact an SEO Consultant in Canada today – www.gosmartmedia.com
