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It has been established in a report that the number of online shoppers is expected to go from 1.8 billion in 2018 to 2.14 billion by 2021. As a business owner, you might be able to find your customers online easily but convincing them to visit your website and converting leads may still require some effort.
The competition in the digital world is quite tough and consumers have a lot of choices to consider. In order to attract the consumers to your web page and boost traffic, you will have to come up with an effective digital marketing strategy. With a responsive website, SEO, email lists and social media ads, you can make a powerful impact on the consumer and increase your conversion rate as well.
These are a few pro tips that could prove to be highly useful for increasing conversions in digital marketing.
Use Appealing Pop-Ups
Now, you might think that pop-ups could turn off visitors from your website as most people dismiss them and get annoyed by them. However, if you are smart about using them, they could help you bring consumers back to your website and increase conversions.
Basically, there are certain types of pop-ups that you can incorporate within your web page. These include delayed pop-ups, entry pop-ups, exit intent, pushups and pushdown pop-ups. You can choose the one that you think is going to appeal to your audience in the best way possible.
Advertise on Social Media Networks
In digital marketing, this is quite obvious but not every advertisement that you run will be able to catch the eye of the consumer. It’s why you have to choose your social media channel carefully and focus on promoting your products or services on that. If your audience is found on Instagram, then you can create attractive sponsored ads for the platform and bring consumers to your website. You’ll find plenty of freelance options of logo designs created by professional designers online that is fitting for your social media channels, to couple with your branding campaigns, and constantly monitor progress.
Facebook is also one of the best social media networks for marketing and converting leads. You can engage with the consumers directly and keep them up to date on new product launches or special offers like ASUS does below. This way, they may be convinced to explore your website and buy the products or services.
Optimize Reviews and Testimonials
This is actually very important for increasing conversions and can help businesses experience growth in a short span of time. According to a survey, about 91 percent of adults ranging from 18 to 34 years of age say that they trust and believe reviews online. So by optimizing your product reviews and testimonials on the website, you can convince them to stay on the web page and make a purchase.
When it comes to optimizing these, you have to think about their placement on the page and highlighting the ones which seem genuine and credible. If you take a look at Amazon’s customer reviews, you will see how the e-commerce platform uses them effectively to attract more consumers.
They are ranked by usefulness and the ones that people have found helpful are featured on the top. By optimizing their testimonials and reviews, websites can show themselves as trustworthy and increase their conversion rate successfully.
Call for Urgency
Basically, you can convince your consumers to take action by creating urgency and telling them that it is the right time to make a purchase. So with accelerators like ‘Limited Time Offer’ or ‘Last Chance’ to get a product in sale before the stock finishes, you can encourage people to buy a particular item.
You can also show urgency by incorporating it within call-to-actions. It can be something like Buy Now or Start Today which could encourage users to take quick action by either subscribing or adding to cart. This urgency can allow you to convert more leads and increase sales.
Produce Engaging Content
When it comes to content marketing, you have to focus on making it valuable and informative to the consumers. Whether it’s a video, blog posts, social media campaign or content on the website, you have to try and make it as appealing as possible. The audience will research your product or service and would want to know everything there is about the business and what it has to offer.
With quality content, you can convert leads by informing the people of the benefits of using your goods or availing a service and also spread brand awareness. Take the example of the campaign run by Google Duo to promote its video-calling services. It appealed to the emotions of the people by telling them how the video chat platform could bring people together from all across the world.
To Wrap Up
These are some of the digital marketing pro tips that could be great for converting leads in digital marketing. By applying them you might be able to make your business stand out and gain an edge over your competitors in the market. In the end, if you can boost your traffic and attract consumers to your website, you may be able to convince them to buy your products or services too.
Source Author: Julian Mills
Night owl, adventurist, and day time content writer. What you need to know about me is that I live and breathe writing. Shoot me a topic, and I’ll write for you.
