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If you have an organized and optimized ecommerce website with complete product detail pages and category pages, but you still can’t raise your conversion rate and wonder what the problem is, then you are at the right place.
In this article, we will learn about the importance of ecommerce landing pages and walk you through some tips to create dedicated ecommerce landing pages.
What Is A Landing Page?
A landing page acts as a first contact point for visitors to your website. The visitors arrive at your landing page after clicking an advertisement or search result. The primary aim of an ecommerce landing page is to give the visitors an impression of what the store sells and invite them to explore further. Your eCommerce landing page persuades the visitors to take specific actions such as purchasing a product, downloading resources, or signing up for a newsletter.
It won’t be wrong to say that a landing page is the heart of any eCommerce store and a successful website. Landing pages are often separate from the main pages, providing a clear call to action and the benefits of the offer to convert visitors into customers. In essence, landing pages allow eCommerce brands to engage visitors and improve conversion rates.
Why Are Dedicated eCommerce Landing Pages Important?
As an eCommerce website owner, you are losing hundreds of potential customers and revenue if you are not taking advantage of landing pages. Landing pages are essential for several reasons, including:
Better user experience
Today’s businesses are dedicated to creating seamless customer journeys. A well-designed and convertible ecommerce landing page makes it easy for customers to navigate and find the right products or information.
Improved conversion rates
Landing pages are created to convert a visitor into a customer. By creating dedicated ecommerce landing pages, you can ensure better conversion rates.
Higher return on investment (ROI)
When you have an optimized and dedicated landing page, more conversions and fewer bounce rates will follow, giving you better ROI.
Valuable insights on the target audience
Effective landing pages can help in customer engagement and provide valuable insights about customer behavior, such as click-through rates. This data can be thoroughly analyzed to make informed decisions.
Now that you are aware of the benefits of using eCommerce landing pages, here are 10 easy tips for creating eCommerce landing pages that convert:
- Keep it simple
It is vital to keep your landing page clear, concise, and minimalist. Make sure your landing page is not unorganized or cluttered with too much information. This might be overwhelming for first-time visitors.
- Use high-quality images
Always use high-quality images of the products or services being offered. Moreover, it is recommended that you use visually appealing images that represent your products accurately.
- Clear and concise call to action (CTA)
The CTA must be prominently displayed and tell the visitor what they need to do. CTA is one of the main elements of any eCommerce landing page. Ensure your CTA includes the exact words your visitors might be looking for and excludes other distractions.
- Make it user-friendly
One effective tip for designing eCommerce landing pages that convert is to ensure that the page’s layout is simple and user-friendly. You can use plenty of white space and keep your design minimal.
- Make use of testimonials and social proof
First-time visitors find it difficult to trust a new brand. Hence, including testimonials and social proof can help your brand in building trust and credibility. You can include testimonials from satisfied customers and endorsements from well-reputed sources.
- Optimize your page for mobile devices
No one uses a computer all the time. As the use of mobile devices has increased, it becomes essential for landing pages to be optimized for mobile. Make sure your page or web is optimized and is easy to navigate on a small screen and all other features are easily accessible.
- Make sure your landing page is congruent with your ad
Whatever you add is saying, your landing page should exactly reflect that. Ensure that the whole look and feel of your eCommerce landing page is linked to your ads that make your visitors click on them.
- Create urgency
Instilling visitors with a feeling of urgency and scarcity might aid in motivating them to take action. A countdown timer or limited-time offer can add this urgency.
- Optimize the length of content
The content length on a landing page should be according to the products you offer. For some services, a shorter copy performs better, while a longer copy would be better for complex products. Note that the content and its length should be tested before publishing the page.
- Personalize your page
You don’t have to personalize your eCommerce landing page for every single customer. The trick is to customize your page according to different target audiences. For this, you can create several landing pages catering to different target audiences and their various needs.
What Type of Businesses use Ecommerce Web Design?
It seems since the pandemic that a lot of businesses in Nova Scotia are now reverting to ecommerce web design to sell their products and services online, not just in their physical shops (brick and mortar).
Small business and tourism operators in Nova Scotia both take advantage of ecommerce to give their businesses a much needed boost. It seems right across the province, from Sydney to Halifax, tourism operators and small businesses alike have been getting in touch with us (Go Smart Media Marketing & Design) to build fully functioning web stores (eCommerce website design) that bring in more website traffic and sales.
Where can you see ecommerce website design online?
Some of the places we’ve designed ecommerce websites for are as follows:
- Small business ecommerce web design Sydney NS
- Small business ecommerce web design Halifax NS
- Tourism operators ecommerce web design Sydney NS
- Tourism operators ecommerce web design Halifax NS
Some of the types of businesses and tourism shops we have been designing ecommerce websites for are as follows:
- Small business ecommerce design
- Tourism ecommerce design
- Campground ecommerce design
- BNB ecommerce design
- Motel hotel ecommerce design
- Hair, nails and spa ecommerce design
- Dog grooming ecommerce design
- Shuttle services ecommerce design
- Nova Scotia Tours ecommerce design
- Pharmacy eCommerce design
- Financial businesses ecommerce design
- Home building services ecommerce design
- Heat pump cleaning ecommerce design
- Restaurants, pubs, and bars ecommerce design
- Acupuncture and massage ecommerce design
- Optical services ecommerce design
- Property services ecommerce design
- Equipment rentals ecommerce design
To Sum It Up
eCommerce web design contains individual pages that convert can help you gain trust, ROI, and a higher conversion rate. With these easy tips, you can ensure that your landing page is doing exactly what it is supposed to do!
